Vintage Heuer / TAG Heuer watches, and a few others. Plus Handmade straps..

Heuer Diver 980.004

with 9 comments

980.004. 200m. Day/Date. 4 o’clock crown.
This is my second 980.004, this one has the traditional minute markings on the chapter ring, my other 980.004 being a ‘Blank Chapter Ring’ model, details of which can be seen in this earlier post: 980.004 Blank Chapter Ring

Again, this 40mm day/date model is very rarely seen. It was never really publicised/marketed by Heuer, only appearing in a few catalogues, which might explain it’s rarity now.  I purchased this watch from the original owner who bought it new in the late 70’s (as far as he could remember) in California. It has the original unsigned 21mm stainless steel bracelet (21mm at the lugs, but it opens out to around 24mm). The crown is original & correct, being unsigned and placed at the 4 o’clock position. The movement is also unsigned, which is unusual for Heuers from this period, but normal for this model. My other 004 is also unsigned, as is every other example that I have seen.

Unlike my other 004, this model has recessed and PVD filled numerals on the bezel. The bezel markings seem to vary across the life of this model, some being PVD printed on, some recessed. Another variation of this model, the 980.004/1 has a white on black day/date markings. Some have ‘Quartz’ written in a straight font, some italic, like this version.

I really do like these divers, they are a rugged and masculine looking watch, with it’s all stainless steel bezel, offset crown and wide bracelet. It is an understated diver that has lots of wrist presence.

Written by Heuerville

December 12, 2010 at 6:37 pm

9 Responses

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  1. Where can I purchase a new strap for my husbands vintage heuer 980004 watch? Thanks


    December 27, 2012 at 8:07 pm

    • If you mean the metal bracelet, they aren’t available to buy off the shelf, you will have to hunt around online for a 2nd hand one. I’ve never seen one for sale, so hard to find.
      If you want an aftermarket one, then hunt around some good strap shops online.


      December 28, 2012 at 1:40 am

  2. Dear Sirs, I have one of the 980004/1 Heuers. Any idea for insurance value?
    Kind regards

    David Slater

    December 29, 2015 at 5:24 pm

  3. Greetings fellow purveyors. I have a 980.004/1 with both english and spanish day script. Has anyone seen this before? I purchased it in Florida in 1985, used it to dive with, and it still works well. Thanks!

    jeff hegedus

    December 26, 2016 at 1:21 am

  4. Hello,

    I have a 980 004 / 10990 in terrible condition. I’m deciding if I should refurbish the watch. Do you know what the approximate value of the watch would be if I restored?

    Thank you!

    Howard Cutler

    July 15, 2017 at 10:27 pm

    • Howard,
      Almost impossible to say.. it’s not a watch that comes to market that often, so values are all over the place. Also, it depends if everything stays original. As a stab in the dark, a good condition example could attract interest at £800-1000 -/+ a few hundred. NOS examples will command a much higher price.


      July 15, 2017 at 10:36 pm

      • Thank you for your quick reply; much appreciated!

        Howard Cutler

        July 15, 2017 at 10:40 pm

  5. Hello I have just bought a 980004 on eBay. The day function is in English and italian so in the motor will be English for that day and the afternoon Italian for that day…is this normal?

    Martin Burhouse

    May 5, 2020 at 9:10 pm

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