Vintage Heuer / TAG Heuer watches, and a few others. Plus Handmade straps..

Pasadena 750.501 (No name dial)

with 18 comments

Heuer Pasadena 750.501 ‘no name’ Valjoux 7750 c1982

This is the later Pasadena, which is commonly referred to as the ‘Non-Pasadena’ by collectors as it doesn’t have Pasadena written on the dial. All Pasadenas were available with day/date or day only like this version. These were also available in brushed & polished stainless steel. A while back I delved deep into the 7750 series of Heuers.. my research is here on OTD.

I love these big Valjoux 7750 driven Heuers. They have massive 43mm cases (inc. the crown). The dials on these are amazing, they are so clean and simple, a real accomplishment given the amount of info going on. The sub dials are just lovely. They are slightly sunken, with chamfered edges that catch the light. Sometimes you can see them, sometimes not. This dial is in a stunning condition with beautifully creamy aged lume. The case is evenly worn, giving it a wonderful gunmetal grey patina.

See the Pasadena here in the 1982 Speciality Catalogue.

I often see discussions around the watch forums that ask ‘Why do you bond with a particular watch?’.. to which there is no straight answer… some watches disappoint, others can surprise you completely. This Pasadena falls firmly in the second category.

I’ll be honest, I bought it as a punt.. I’m a sucker for Heuers that need rescuing. It was on ebay, one US owner from new (the sellers father), poor photos, cracked & dirty glass. I reckoned I’d replace the cracked glass and most probably end up sell it on.

When I got my hands on it, the one thing that struck me was the wear on the PVD case, it is perfect.. this watch has seen a lot or use, but clearly cared for.. the case is evenly worn with a beautiful titanium/gun metal sheen to the case edges, no scratches, the perfect patina.

Then I tried to get the case back off.

I’ve basic tools which wouldn’t budge it, all I ended up doing was badly scratching the mint case back. Bugger. So I sent it off to a good watchmaker I know. Not good news.. his pro case back tool couldn’t shift it. Months later, I was determined to get it open, so I superglued a meter long  metal ruler to the caseback, clamped it up and wrenched. Nothing.. I tried Plus Gas, the ice cube trick, another couple of attempts with the metal ruler/glue. Nothing. More months passed, it went to a friend of mine who reckoned he could sort it. He couldn’t, so he asked his mate to make a custom tool for it.. several of these broke, but eventually… success, it was off! Not even cross threaded.

So.. nearly one year later.. after a new glass (several attempts at that too), expertly repainted main chrono hand,  it looks unbelievably beautiful. The dial is stunning, in perfect condition with just a creamy patina to the lumed hour markers and main hands.

This is a keeper, it’s been through a lot & I love it all the more for that. It just goes to show what can be done with some care, attention, perseverance, and of course, knowing the right people!

I had planned to spend a day polishing out the gouges on the case back.. but I think they should stay.. it’s testament to this watches journey.

A BIG BIG thanks to James & Mel at DB10 Straps for sorting it for me. Cheers fellas.

For more reading on the 7750, see Chuck Maddox’s Article – The 7750 Engine.
Also, see ETA’s detailed step through guide of how to Disassemble/Assemble the 7750 here.


Written by Heuerville

September 17, 2011 at 9:34 pm

18 Responses

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  1. I just had my (broken and damaged) Pasadena (looks just like your ’79 w/steel bracelet) rebuilt by Tourneau, at the cost of $750. Replacing 2 of the chrono hands, a new christal as well as all new seals and a total rework of the internals. It works perfectly! Overall condition is worn but the face is clean. What is a good insurance value for these? As this is a watch from my father, I dont plan on selling. But hope its worth more than $750!! I also like your band, is there a name for it how can I get one to finish off the look. Thanks for all the great info.


    October 7, 2011 at 2:42 am

    • Audi,
      Great to hear you had your Fathers Pasadena restored, I hope it gives you a lifetimes use. I’m not that good at valuations.. insurance values are usually higher, as it takes into account that if lost/stolen, you would have to go out and buy one in the same condition & usually from a dealer and pay the asking price, so I would say around $2000-2500. Of course, as a collector, you may not pay that, and wait for years for one to pop up for much less, but insurance values are always different for the reasons I’ve stated.
      The leather strap came on another watch I bought, I roughed up the surface to give it a more used/vintage look. It’s actually a pretty standard brown strap. I’ve now got it on a thick cut plain black strap with white stitching, and it looks even better. The black strap I got from here: http://www.watchworx.co.uk/pages/lwb/elitePop/TITANbuckle.htm


      October 7, 2011 at 8:40 am

      • Thanks for the information. My very worn black metal strap brings down the overall finish. So the strap will be a great finish. If you ever get the chance to post the pics of the new strap I’d love to see!! As there is no serial number, I guess mine is pre ’80s.



        October 12, 2011 at 12:15 am

  2. Very nice, the Pasadena was in catalogues ’79 – 82, so it could well be from ’79, but it can’t be guaranteed.
    The strap is the same as the one seen on my Ref. 12 post here: https://heuerville.wordpress.com/2010/08/17/heuer-ref-12-chronograph/


    October 12, 2011 at 8:52 am

  3. Hi Stewart,
    we once had a very disagreeable transmission of emails regarding your book, though I willingly admit was more my fault than yours. Regardless, I am now the proud owner of your above Pasadena, via a circuitous route. I wish you the very best and thank you for your initial impetus in keeping this Heuer alive. I will do my best to keep it in such good shape as is warranted it still is.


    July 29, 2012 at 12:00 pm

    • Yande,
      Congrats on getting your hands on this Pasadena, it is a lovely example. As for ‘my book’ – I don’t know what you mean – I haven’t written a book, nor remember any email conversation about a book??



      July 29, 2012 at 1:33 pm

  4. If your goal was to rescue this modle; mission accomplished haha I am now obsessed with this watch! The only problem is I can’t find one for sale! If anyone has one for sale or know where I can find one please reach out!!!

    Drew Ruggles

    February 18, 2013 at 5:29 am

    • Thanks! Try post a ‘Want to Buy’ message here: http://www.chronocentric.com/forums/chronotrader/index.cgi


      February 18, 2013 at 1:03 pm

    • Hi I have a 1981 HEUER non PASADENA CHRONOGRAPH AUTOMATIC the exact model that is shown in the photos which I’m looking to sell, it comes with original strap and in lovely condition. Could someone tell me how much I could get for it? Regards Gary


      November 10, 2014 at 4:11 pm

      • Prices for these seem to fluctuate.. but somewhere around £1k


        November 10, 2014 at 6:55 pm

  5. Hello,
    Thank you for those gorgeous photos.
    They were responsible for inspiring me to go get one and I finally have.
    It really is a thing of beauty,though the glass is quite scratched up in some angles. Any tips on where and how to find a replacement or if at all possible, an even better glass (say sapphire)?
    Also, the orange chrono hand seems a little bent downwards on mine, would that be an easy fix or does it have to be replaced too?
    Thank you very much!



    January 6, 2015 at 9:01 am

    • Josh
      Getting a glass fitted is straight forward, they cost a few $’s, and any decent watchmaker should be able to do it.
      Quiet a few chrono hands do have a subtle bend on the tip, I’m sure my Pasadena did too. Again, I’m sure a good watchmaker will be able to help you out if it is more than a subtle bend.


      January 6, 2015 at 10:52 am

      • Thank you!! Would you know where online I can order the right sized glass so I can bring it to the watchmaker? I’m thinking ofrei.com but have no idea what the right size is.


        January 6, 2015 at 4:21 pm

      • My watch guy uses cousinsuk.com, but that’s a UK based parts place. I don;t know the exact dimensions, but your watchmaker should be able to accurately measure the old glass, and order a new one.


        January 6, 2015 at 4:43 pm

  6. Hi, I have a question regarding my LeJour 7203 that’s troubling me.
    Do you know the tube length of the central seconds hand of Heuer Pasadena?
    I don’t have the watch with me and the seconds hand is missing so im trying to purchase it from eBay but im lacking the tube length/height…please help


    June 8, 2016 at 7:42 am

    • I don’t know.. but someone else might. I have no reason for it being any different from other v7750’s.


      June 8, 2016 at 11:12 am

  7. Dear All,

    I have a question regarding the replacement of glass of Heuer 750.501 Pasadena. I am not able to accurately measure the old glass as it is not original and I am wondering if anyone could help me to order online the right sized glass.Any clue on size and dimesions (diamater should be 36 mm). Thanks in advance

    Michele Dalan

    May 24, 2017 at 3:33 pm

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