Vintage Heuer / TAG Heuer watches, and a few others. Plus Handmade straps..

Heuer Ref. 12 Small Shield

with 7 comments

Heuer Ref. 12.  c1979-82. Manual wind Valjoux 7734.

This is my second. Ref. 12, the first with more details about this model can be found here. I acquired it from the original owner, who purchased it new from Watches of Switzerland, B’ham, UK in either ’81 or ’82.

What intrigued me about this particular model are the slight differences to that of my other Ref. 12.  Most notable is the Heuer shield, which is much smaller. Granted, the shield on the other example is oversized, so emphasises the difference. The lume dot markers are placed slightly differently too, being ‘on’ the ends of the hour markers not just ‘off’ them. I’ve seen another version of the Ref. 12 which had markings on the right hand subdial similar to that found on a Autavia, with three coloured arcs. I can only presume this is yet another Heuer oddity, during the same time period, the dive watch range went through similar changes. Almost as if Heuer were selling all the different designs until one was settled on.

The Ref. 12 is a wonderful watch, the design is so clean, it reminds me of  vintage Porsche instrumentation. It has that lovely metallic Valjoux 7734 tick to it, you can really here it when it’s quiet.

Written by Heuerville

July 23, 2011 at 9:45 pm

7 Responses

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  1. Very nice, one of the clearer looking versions I’ve seen. thanks for the pics!

    Cheers from Canada

    Harry Bishop

    July 25, 2011 at 12:03 am

  2. Hello, very nice pix, Thanks!!!
    I bought one of this yesterday, but I dont know was it right or copy.
    My watch has no Heuer signatur in Case Back and no Heuer signatur in
    Movement. Movement is only a 7734 from ETA.
    Thanks a lot for answere.


    January 28, 2012 at 11:33 am

    • Andreas,
      The ’12’ doesn’t have a signed caseback or movement, so it sounds as it should be.


      February 3, 2012 at 8:33 pm

  3. Hi, you have a very nice watch. Lately, i was offered a ref 12 but i just still confused. The line “swiss made” is under the date, not beside the date like yours. It also has number 5, 10, 20, 25, 35, 40, 55 and 60 inside the round of dial. Is it a fake or somehow another version of ref 12. Can you give me some advices? Sorry for my english (not my native language).
    Kind regards
    Hai Dinh

    Hai Dinh

    April 8, 2015 at 5:22 pm

  4. hello,
    I own rhe same watch but with the 3H logo on the dial. do you know something about it?


    February 13, 2017 at 9:19 pm

    • I’ve never heard of one with a 3H logo on it – intriguing.. post a pic!


      February 13, 2017 at 10:16 pm

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