Heuer Monza 150.501
Heuer Monza 150.501 / 17 Jewel Cal. 15. 1975 / With pulse- and tachymeter scale
The Monza has a truly rich motorsport heritage. Its very being was the result of Niki Lauda winning the 1975 F1 title for the Heuer sponsored Ferrari team at the Italian Grand Prix, on the Monza track (Lauda placed 3rd, with Ferrari teammate & fellow Heuer ambassador, Clay Regazzoni finishing in 1st place). Jack Heuer wanted to celebrate Scuderia Ferrari’s title win, especially as it ended an 11 year dry spell since Ferrari was last top dog in 1964. The result was the Monza, sold as a limited edition in a miniature red racing helmet bearing Lauda’s name. Its design was heavily influenced by the Carrera case and was available in black anodised or chrome finish.
Further reading – History/research courtesy of the Haslinger/Bonhams catalogue | 1975 GP Round-up/results
This particular example was sourced, rather appropriately, from Italy and is in almost NOS condition. It’s a beautifully balanced design and the hour lume markers have a rather pleasing patina to them.
Niki Lauda in his Ferrari 312T at Monza, 1975, where he sealed the drivers F1 title.
Image from LAT Photographic